JULIAN KIMBLE

I’m a senior copywriter who’s worked at both smaller and larger shops, gaining access to some of the most reputable publications, brands, and media companies out there. I’ve done brand strategy, creative campaigns, social media management, and more. I’ve arrived here through a nontraditional path, but I have little interest in tradition.

My perspective is shaped by experience and close observation, of course, but also time spent in the advertising and editorial worlds. I try to bring insight and a little attitude to my work, regardless of whether I’m working on accounts like Nike and Jordan Brand, making an award-winning podcast for HBO, or writing a Criterion essay. (Here’s a comprehensive look at my editorial work, FYI.) It’s all invaluable to the problem-solving process and that’s all creativity is: how you solve problems.

I’m also writing a book about the cultural impact of the 1996 NBA Draft class for Simon & Schuster, which I suppose is cool.

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Creative + Campaign Work

StatusPro

Website (handled all copy for dot com refresh)

Nike: Nike NYC’s “Morning Routine” series

&pizza

“Missed Connections” 1, 2, 3, 4 (identified user experience platform as a content engine, created the concept, wrote copy)
“Hallway Pizza” (helped identify viral potential, helped create memes, helped create intentionally low-quality custom website, helped strategize rollout for special menu item and wrote copy for everything, helped drive effort on social...it was covered by the likes of CBS News, Inside Edition, the Washington Post, Adweek, and the Daily Mail)

Nando’s PERi-PERi

“Everyone Is Welcome” 1, 2, 3, 4, 5 (I wrote the Cannes Lions submission video, too)
“This Is PERi-PERi” 1, 2, 3, 4, 5
“Pour Choices” 1, 2, 3

The Festival of Urgent Reinventions

Trailer
Website (Revamped everything for the event’s second year, giving it a clear voice and perspective)

BRANDED CONTENT

Spotify 1, 2, 3
Vans 1, 2
Nissan 1, 2
G-SHOCK 1
Ray-Ban 1
Toyota 1
Gillette 1
Rémy Martin 1

PODCASTS

HBO’s “The Wire at 20,” hosted by Method Man

“JOURNALISM”

The Ringer 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19,20, 21, 22
GQ 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20
Washington Post 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12
Andscape(fka The Undefeated) 1, 2, 3, 4, 5, 6, 7
Billboard 1, 2, 3, 4, 5, 6
Los Angeles Times 1, 2, 3, 4
Complex 1, 2, 3, 4
The FADER 1, 2, 3, 4
Pitchfork 1, 2, 3
The New York Times 1, 2, 3
SB Nation 1, 2
The Criterion Collection 1
Men’s Health 1
Essence 1
Mic 1
XXL 1
Complex News 1 (wrote this script)
First We Feast’s “Food Grails” 1 (writing and consulting)
All Def Music 1 (wrote this script)